{"product_id":"suitable-for-bmw-m-car-headrest-cushion-m2m3m4m5m6-m8-x3m-x4m-x5m-x6m-lumbar-neck-pillow","title":"Cuscino poggiatesta in memory foam BMW M Performance – Supporto per il collo (M2-M8, X3M-X6M)","description":"\u003c!--cc-save-badge--\u003e\n\u003cstyle\u003e\n.cc-save-badge{display:inline-block;margin-left:10px;padding:3px 10px;border-radius:20px;background:#d21f1f;color:#fff;font-size:13px;font-weight:800;letter-spacing:.03em;vertical-align:middle;line-height:1.6;}\n.cc-save-note{flex-basis:100%;width:100%;margin-top:4px;font-size:13px;font-weight:600;color:#1e7d32;}\n\u003c\/style\u003e\n\u003cscript\u003e\n(function(){\n  var V=null;\n  function handle(){var m=location.pathname.match(\/\\\/products\\\/([^\\\/?#]+)\/);return m?m[1]:null;}\n  function load(){\n    if(V){return Promise.resolve(V);}\n    var h=handle(); if(!h){return Promise.reject();}\n    return fetch('\/products\/'+h+'.js').then(function(r){return r.json();}).then(function(p){V={};p.variants.forEach(function(v){V[String(v.id)]=v;});return V;});\n  }\n  function currentId(){\n    var el=document.querySelector('form[action*=\"\/cart\/add\"] [name=\"id\"]');\n    if(el \u0026\u0026 el.value){return String(el.value);}\n    var m=location.search.match(\/variant=(\\d+)\/); return m?m[1]:null;\n  }\n  function sep(c,p,t,d){var s=(c\/100).toFixed(p).split('.');return s[0].replace(\/(\\d)(?=(\\d{3})+$)\/g,'$1'+t)+(s[1]?d+s[1]:'');}\n  function money(c){\n    var p=(c%100===0)?0:2,f='';\n    try{f=String(window.themeGlobalVariables.settings.money_format||'');}catch(e){}\n    if(f.indexOf('{'+'{')\u003e-1){\n      var x=document.createElement('textarea');x.innerHTML=f.replace(\/\u003c[^\u003e]*\u003e\/g,'');f=x.value;\n      var k=(f.match(\/\\{\\{\\s*(\\w+)\\s*\\}\\}\/)||[])[1]||'amount',v;\n      if(k.indexOf('no_decimals')\u003e-1){p=0;}\n      if(k.indexOf('comma_separator')\u003e-1){v=sep(c,p,'.',',');}\n      else if(k.indexOf('apostrophe')\u003e-1){v=sep(c,p,\"'\",'.');}\n      else if(k.indexOf('period_and_space')\u003e-1){v=sep(c,p,' ','.');}\n      else if(k.indexOf('space_separator')\u003e-1){v=sep(c,p,' ',',');}\n      else{v=sep(c,p,',','.');}\n      return f.replace(\/\\{\\{\\s*\\w+\\s*\\}\\}\/,function(){return v;});\n    }\n    try{return new Intl.NumberFormat('en',{style:'currency',currency:window.Shopify.currency.active,minimumFractionDigits:p,maximumFractionDigits:p}).format(c\/100);}catch(e){}\n    return '$'+(c\/100).toFixed(p);\n  }\n  function render(){\n    load().then(function(map){\n      var v=map[currentId()];\n      var box=document.querySelector('.product-detail__price .card-product-price');\n      if(!box){return;}\n      var b=box.querySelector('.cc-save-badge'), n=box.querySelector('.cc-save-note');\n      if(v \u0026\u0026 v.compare_at_price \u0026\u0026 v.compare_at_price\u003ev.price){\n        var pct=Math.round((v.compare_at_price-v.price)*100\/v.compare_at_price);\n        if(!b){b=document.createElement('span');b.className='cc-save-badge';box.appendChild(b);}\n        if(!n){n=document.createElement('div');n.className='cc-save-note';box.appendChild(n);}\n        b.textContent='SAVE '+pct+'%';\n        n.textContent='You save '+money(v.compare_at_price-v.price)+' vs. buying separately';\n        b.style.display='';n.style.display='';\n      } else { if(b){b.style.display='none';} if(n){n.style.display='none';} }\n    }).catch(function(){});\n  }\n  var t=null;\n  function later(){clearTimeout(t);t=setTimeout(render,200);}\n  if(document.readyState==='loading'){document.addEventListener('DOMContentLoaded',render);}else{render();}\n  document.addEventListener('change',later,true);\n  try{new MutationObserver(function(m){for(var i=0;i\u003cm.length;i++){var x=m[i].target;if(x.closest \u0026\u0026 (x.closest('.cc-save-badge')||x.closest('.cc-save-note'))){return;}}later();}).observe(document.querySelector('.product-detail__price')||document.body,{childList:true,subtree:true,characterData:true});}catch(x){}\n})();\n\u003c\/script\u003e\n\u003c!--\/cc-save-badge--\u003e\n\u003ch3\u003eProduct Description\u003c\/h3\u003e\n\u003cp\u003eEnhance driving comfort with the BMW M Performance Headrest Cushion — an ergonomically engineered neck support solution designed to reduce fatigue and improve posture during both short trips and long journeys.\u003c\/p\u003e\n\n\u003cp\u003eThis cushion is built around high-density memory foam that adapts to the natural curvature of the neck, providing consistent support and pressure distribution without deforming over time. The exterior is finished with a soft-touch suede-like material, delivering a refined tactile experience that complements BMW's interior aesthetics, with subtle embroidered M branding.\u003c\/p\u003e\n\n\u003cp\u003eIts contoured shape supports the cervical spine, minimizing strain caused by prolonged driving or poor seating posture — particularly effective for daily commuters, long-distance drivers, and performance enthusiasts. Installation is simple and fully adjustable via a lockable buckle and elastic strap system, allowing secure attachment to most BMW seats without slipping or shifting during use. A smooth, durable zipper and reinforced edge stitching keep the cover secure and long-lasting.\u003c\/p\u003e\n\n\u003ch3\u003eKey Features\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eHigh-density memory foam for adaptive neck support\u003c\/li\u003e\n\u003cli\u003eErgonomic contour design for cervical alignment\u003c\/li\u003e\n\u003cli\u003eSoft-touch suede-like finish with embroidered M branding\u003c\/li\u003e\n\u003cli\u003eLockable buckle and adjustable elastic strap for a secure, no-slip fit\u003c\/li\u003e\n\u003cli\u003eSmooth, durable zipper with reinforced edge stitching\u003c\/li\u003e\n\u003cli\u003eMaintains shape over extended use\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eSpecifications\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eMaterial: Memory foam core + suede-like fabric cover\u003c\/li\u003e\n\u003cli\u003eFilling: High-resilience slow-rebound foam\u003c\/li\u003e\n\u003cli\u003eCompatibility: BMW M Series (M2, M3, M4, M5, M6, M8, X3M, X4M, X5M, X6M) + universal fit for other BMW seats\u003c\/li\u003e\n\u003cli\u003eAttachment: Lockable buckle + adjustable elastic strap\u003c\/li\u003e\n\u003cli\u003eColor Options: Black, Brown, Carmine, Green, Beige\u003c\/li\u003e\n\u003cli\u003eUsage: Driver and passenger seats\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eFrequently Asked Questions\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eQ: Will this fit my BMW if it's not an M model?\u003c\/strong\u003e\u003cbr\u003e\nA: Yes — the elastic strap and buckle system adjusts to fit most BMW seat headrests, not just M models.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eQ: Does it come on and off easily?\u003c\/strong\u003e\u003cbr\u003e\nA: Yes — the lockable buckle makes it quick to take on and off, and the elastic strap keeps it securely in place while attached.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eQ: Is the cover washable?\u003c\/strong\u003e\u003cbr\u003e\nA: The suede-like cover can be spot-cleaned; avoid fully submerging it since it's built around a foam core.\u003c\/p\u003e\n","brand":"CCS GLOBAL PARTS","offers":[{"title":"black \/ 1 pc","offer_id":49094664323294,"sku":"786364775687795375146","price":23.0,"currency_code":"GBP","in_stock":true},{"title":"brown \/ 1 pc","offer_id":49094664356062,"sku":"786364775687795375148","price":23.0,"currency_code":"GBP","in_stock":true},{"title":"carmine \/ 1 pc","offer_id":49094664388830,"sku":"786364775687795375150","price":23.0,"currency_code":"GBP","in_stock":true},{"title":"green \/ 1 pc","offer_id":49094664421598,"sku":"786364775687795375152","price":23.0,"currency_code":"GBP","in_stock":true},{"title":"beige \/ 1 pc","offer_id":49094664454366,"sku":"786364775687795375154","price":23.0,"currency_code":"GBP","in_stock":true},{"title":"black \/ 2 pcs","offer_id":49094664487134,"sku":"786364775687795375147","price":37.0,"currency_code":"GBP","in_stock":true},{"title":"brown \/ 2 pcs","offer_id":49094664519902,"sku":"786364775687795375149","price":37.0,"currency_code":"GBP","in_stock":true},{"title":"carmine \/ 2 pcs","offer_id":49094664552670,"sku":"786364775687795375151","price":37.0,"currency_code":"GBP","in_stock":true},{"title":"green \/ 2 pcs","offer_id":49094664585438,"sku":"786364775687795375153","price":37.0,"currency_code":"GBP","in_stock":true},{"title":"beige \/ 2 pcs","offer_id":49094664618206,"sku":"786364775687795375155","price":37.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0806\/9755\/7214\/files\/O1CN01oTgiWd1njl8E1hRKn__0-item_pic.jpg?v=1790068906","url":"https:\/\/car-conceptor.com\/it\/products\/suitable-for-bmw-m-car-headrest-cushion-m2m3m4m5m6-m8-x3m-x4m-x5m-x6m-lumbar-neck-pillow","provider":"Car Conceptor","version":"1.0","type":"link"}